Business Intuition: Your Superpower to help business success

"I never get the accountants in before I start up a business. It’s done on gut feeling."— Richard Branson, Founder of Virgin

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Intuition your superpower in business!

What Is Intuition?

Have you ever made a business decision based purely on a gut feeling? You're not alone. Many successful entrepreneurs, including Richard Branson, trust their intuition to guide them. Your intuition is like your personal GPS system, tapping into the quantum fields of universal intelligence. It’s known by many names: gut feeling, a knowing, a flash, insight, a hunch, vision, inspiration, sixth sense, inner guidance, foresight, divination, prophecy.

Intuition can help you make faster, more aligned decisions. Most CEOs and entrepreneurs admit they use intuition when the data becomes too complex or contradictory. In fact, Henry Mintzberg (McGill University) found that executives often rely on "hunches" to deal with uncertainty that rational analysis alone can't solve. Ironically, intuition is rarely taught in business schools. As a Business Consultant with a Master of Commerce and 25+ years of corporate experience, I believe intuition is the one thing that can truly set your business apart.

Now that we understand what intuition is, let's explore how it can be a game-changer in various aspects of business.

Business Intuition can facilitate the following:

1. Business Planning

- Highlight your true strengths and differentiators

- Reveal weak points and possible remedies

- Identify external opportunities you might otherwise miss

- Warn you of subtle threats ahead of time

2. Target Marketing

- Define the ideal customer profile

- Sense where your brand is most needed

- Choose the most responsive demographics and psychographics

- Align messaging and promotions with your audience's values

3. Product Development

- The structure and positioning of your offer

- How to add value in a way that deeply resonates

- When and how to launch new products or services

4. Solving Daily Problems

- Respond faster and with more clarity

- Find creative solutions

- Navigate grey areas where logic alone isn't enough

5. Managing Finances

- Identify cashflow gaps and inefficiencies

- Sense which investments are right for your stage

- Improve decision-making around pricing, debt, or growth

6. Attracting and Retaining Staff

- Hire people who fit your culture

- Recognize which partners or consultants to trust

- Motivate and align your staff beyond just KPIs

7. Systems and Processes

- Spotting bottlenecks

- Troubleshooting breakdowns

- Choosing the right tech stack or automation platform

8. Dealing with Data Overload

- Help you cut through noise

- Prioritize what really matters

- Make timely decisions despite imperfect info

"Intuition becomes increasingly valuable in the new information society precisely because there is so much data." — John Naisbitt, Trend Analyst & Author

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Final Word

If there is one thing you can do now to revolutionize and transform your business:

Trust and follow your intuition.

For intuitive consulting, strategic marketing, or business mentoring, visit Bennett Biz and learn how to harness your inner guidance for growth.